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Data-Driven Emerging Artist Identification


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The Project

A client tasked us with identifying emerging artists for the purposes of partnering with them for various marketing initiatives and partner activations, as well as providing their executive leadership teams with detailed knowledge of the trends.

The Solution

To achieve this, we provide highly sophisticated and detailed artist discovery reports that synthesize key engagement metrics from multiple platforms as well as analysis from subject matter experts and platforms researchers. These reports identify both emerging artists in general, as well as specific types of emerging artists (e.g., artists trending using short-form video), and include both overall engagement metrics across multiple platforms and editorialized context.

The Results

Over the course of five reports, we identified over 500 emerging artists within all popular genres for a North American audience. The average audience saw their cross-platform rank grow by 25%.

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