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Rich Media Visual Press Release
THE PROJECT
When TBC's Label Services met with Republic Records to discuss supporting their PR effort, they told us they wanted something completely new that no one else had. The tried and true music press release was fine and necessary, but they wanted to know if we could reinvent the wheel.
THE SOLUTION
Our press release writer team put heads together with our design crew and dreamed up the Visual Release: a dynamic, art- and info- rich email asset meant to crisply project an artist’s whole world to whoever read it. We agreed to try it out in collaboration with BENEE, an artist with a bright, hyper-modern visual aesthetic who'd had a truly breakout year and was on the verge of releasing her debut album.
THE RESULTS
What we created was equal parts album promo, for-your-consideration pitch, and living art piece: a testament to BENEE's verve, vision, and successes thus far. Sections included a "trophy room" of stats and accolades, a gallery of her famous fans, an illustrated timeline of her journey thus far, and GIF'd links to her colorful music videos, plus tons of design bells and whistles.