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Ad Hoc Editorial Requests
THE PROJECT
Music publicists, managers, and marketing teams have an ongoing need for original editorial content beyond their day-to-day publicity necessities. After establishing the TBC Label Services creative studio to provide them with press releases and artist bios—and building trust with our clients—we frequently receive requests for help creating other sorts of deliverables.
THE SOLUTION
Our Label Services team was flexible and capable to begin with, and we continue to add to the crew as needs arise, onboarding language specialists, speech writers, digital art directors, and even newspaper designers to fit whatever project is thrown at us. We add new services to our menu throughout the year as we identify underserved needs in the marketplace.
THE RESULTS
Our ad hoc work has included: bilingual bios; radio talking points for artists; executive Q&As for LinkedIn use; electronic press kits; lookbook copywriting; wikipedia drafting; awards acceptance speeches; video voiceover scripting; internal department recap decks; executive letter-writing; website copy; annotated discographies; and an entire print newspaper made from scratch.