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Editorial Assets for Artist Promotion
THE PROJECT
Music publicists, managers, and marketing teams have an ongoing need for original editorial content—ranging from artist bios and press releases to visual design and ad hoc requests. In the past, it was unclear who was doing this work, what they charged, how quickly they could do it, or, frankly, whether what they turned in would be any good. It was an industry-wide issue.
THE SOLUTION
We stood up a creative studio to clean up the mess. We built a diverse team of journalists and designers, set quality standards through style guides and rigorous editing, and created a menu of music promotion products and services that our clients could order on demand—including press releases turned around in mere hours, and artist biographies written in multiple languages.
THE RESULTS
We service the Big Three—UMG, WMG, and SME—including labels like Capitol, Interscope, Warner, Epic, Def Jam, Columbia, and Republic. We also work directly with indies, PR firms, and artists. We’ve created content for artists ranging from legends like Neil Young, Madonna, Travis Scott, and Kraftwerk, to breakout stars like Olivia Rodrigo, Ice Spice, Zach Bryan, and Drakeo.