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Digital Trading Cards
THE PROJECT
Capitol Records reached out to the TBC Label Services department in search of a partner to help them create something truly unique for the fans of sports-obsessed Los Angeles rap act BlueBucksClan: a series of social media assets designed as digital trading cards featuring the athletes named in the group's songs, and the clever lyrical quotes that contain those names.
THE SOLUTION
We brought in one of our favorite designers to collaborate with the artists' team on establishing the overall digital art direction; to create a template based on existing highly sought after collectible sports cards; and to craft more than a dozen digital trading cards featuring athletes across various sports who were mentioned in a hand-picked set of lyrics from BlueBucksClan's upcoming album.
THE RESULTS
The final cards included easter eggs for rap fans and sports fans alike and received glowing reviews from the artists and their team—assets for generating hype modeled after real life hype-generating assets. It was the perfect fit, and we look forward to the next collaboration.