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Product Launch Planning for Social Music Platform


Major Social Media Platform

The Project

An ubiquitous social media platform has plans for a global expansion of their nascent music platform. They requested our help in identifying an approach for vetting new markets for content coverage and developing a plan for scaling an editorial offering across dozens of platforms, with an emphasis on developing a bespoke content strategy that was clearly differentiated from traditional DSPs.

The Solution

Third Bridge delivered a content strategy that provided a plan for content coverage and localization for 30 discreet country launches over a two-year period. This includes deep dives on how to scale this program within a tight budgetary framework while still delivering a high-quality product, and a timeline for planning and executing a robust editorial and curation offerings.

The Results

Our client now has a clear playbook for scaling their global music service that includes robust, affordable content coverage for all priority territories.

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