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Deep Catalog Curation Strategy
THE PROJECT
A major, global DSP was puzzling through how to surface and promote their deep catalog content via playlist curation. The desire was to create a curation strategy and content distribution network that provided robust coverage executed by a best-in-class team of global curators, while keeping costs down and achieving a positive ROI.
THE SOLUTION
Third Bridge Creative senior leadership worked closely with the client’s department lead to craft a curation strategy that, based on engagement, assigned different rotational tiers and track counts to specific franchises based on user engagement. We were able to then largely automate the cadence and assignment process for our best-in-class music curators.
THE RESULTS
A replicable process that, over the past four years, has ensured a consistent flow of compelling playlist curation.