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Launch Content Planning & Localization
THE PROJECT
A major social platform was planning on launching a global à la carte streaming music service. This service was initially launching in India, Indonesia, and Brazil, with plans to expand to an additional 20 territories within a year. The platform was puzzling through how to source and localize key contextual metadata and content (e.g., artist images, song stories, and bios) in key markets.
THE SOLUTION
Third Bridge provided a marketing content development strategy emphasizing the use of metadata to build a scalable structure that associated premium, differentiated content at the genre, theme, artist, and album levels. This would allow content to propagate in a downward linear fashion, achieving considerable savings while also leaving space for exclusive content created by teams of world-class music creatives.
THE RESULTS
The client has an internal product launch execution plan that addresses localization needs for dramatically scaling their offering using best-in-class original content without the budget constraints such an approach normally entails.