Our Services

Editorial

Our writers regularly contribute to publications including The New York Times, The New Yorker, Pitchfork, The FADER, The Guardian, Fast Company, VICE, The Ringer, XXL, GQ, Billboard, and others: If you read about culture online, then you’ve almost certainly encountered their work. Our editorial services are distinguished by our premium talent network; the passion, precision, and subject matter expertise we bring to the craft of writing; and the workflows and tooling that we’ve developed that allow us to produce exemplary content at a robust international scale.

Services Include:
  • feature articles
  • album reviews
  • film & TV synopses
  • artist and executive bios
  • podcast and video scripts
  • press releases
  • white papers
  • educational guides
  • product descriptions
  • editorial style guides
  • social media copy 

Curation 

Our curation team has worked with Apple Music, SoundCloud, Sonos, Rhapsody/Napster, Pandora and many others. Our community includes over 250 musicologists and subject matter experts from around the world, representing a nearly bottomless well of knowledge and experience. These curators currently oversee hundreds of in-house playlists and radio franchises for our clients. We’ve worked with our clients’ product, design, partnership, and marketing teams, and designed and launched content strategies from the ground up for large-scale global initiatives. Our approach combines data-driven insights with individual expertise for unparalleled listening experiences, and our operational rigor allows us to scale up to whatever volume our clients need.

Services Include:
  • curation strategy
  • content merchandising strategy 
  • streaming radio programming 
  • music, podcast, and video playlist curation 
  • artist and trend analysis 
  • metadata management  

MUSIC INTELLIGENCE

Music Intelligence fuses our knowledge of music
culture with cross-platform data and other external signals to provide a unique approach to data analysis
and content trend reporting. This approach blends quantitative and qualitative analysis to address blind
spots to measurably improved results. This answers key questions our clients have about the content landscape, whether that be around emerging artists or scenes within specific platforms or territories or providing perspective, deep catalog trends based on external cultural events, or new release priority evaluation. 

Some of these concepts are intended to enhance our existing projects via tooling, asset coverage reports, or data for content strategies, while others are stand-alone products such as emerging content and trend reports.

Services Include:
  • scene identification
  • asset auditing
  • platform analysis
  • release evaluation
  • emerging artist assessment
  • curation/ editorial tooling

Original Content

Our Clio Award-winning production team has built multimedia solutions in collaboration with world-class brands and platforms. The cultural expertise we bring to every project results in audio, video, and written content that celebrates the subjects we focus on as well as their broader cultural context. Our team includes filmmakers, animators, graphic designers, podcast producers, photographers, and countless other media pros.

Services Include:
  • video franchise development and production 
  • documentary production
  • social media graphics
  • data visualizations
  • animation and motion graphics 
  • podcast development, research, scripting, and production
  • original photography 
  • graphic design and image-production design and scaling 

Strategy

Our leadership team has been fundamental in shaping the current digital streaming and music landscape. We’ve worked with nearly every major streaming content service, serving  in leadership positions within product, marketing, and content teams. We’ve built programs and departments, and launched products in dozens of territories. We’ve been foundational in the growth of essential media brands, and have worked within the industries most prestigious publications.  

This extensive, diverse experience with a broad range of industry leading clients provides us a unique perspective on this space, and grants our clients a valuable perspective on many of their most pressing questions. We’re here to offer our insight and perspective.

Services Include:
  • product roadmaps and launch strategies
  • content taxonomies
  • user profiles/ segmentation
  • cadence planning
  • content merchandising strategy 
  • budget/ resource planning
  • product/ campaign analysis 
  • talent search, placement, and administration 

Strategy

We’ve had the pleasure of working with nearly every major streaming-media platform as well as countless other brands of all sizes, helping our clients think through how to engage their users and grow their customer bases through effective, scalable content strategies. Additionally, we’ve provided temporary staffing solutions to clients in need of regular, day-to-day roleplayers.

Services Included:
  • product roadmaps and launch strategies
  • data analysis 
  • content merchandising strategy 
  • on- and off-site consulting 
  • talent search, placement, and administration 

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