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Trendspotting & Reporting


Major Streaming Platform

The Project

A major video and music streaming platform wanted to partner with someone who could provide on-the-ground trends expertise and deep-dive music knowledge in order to investigate, identify, and contextualize ascendant artists, trends, and songs. They were also looking for strategists who could develop a variety of formats by which the results of that research could be circulated internally.

The Solution

We served up an editorial team with broad subject matter expertise and keen awareness of emerging artists and trends. We established flexible workflows and built out various ways of delivering our findings—reports, decks, newsletters, presentations—so that the information could be easily digested and acted upon by stakeholders throughout the organization.

The Results

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