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Data Analysis & Editorial
THE PROJECT
Music analytics company Chartmetric wanted to expand the reach of their services by enlisting expert writers to highlight trends through the lens of data. They saw their blog as both a powerful content marketing opportunity and a tool for sharing valuable user education with their existing client base, and needed a steady stream of high-quality articles to help the site fulfill its potential.
THE SOLUTION
Third Bridge enlisted contributors from our deep roster of top-tier journalists to create editorial articles for Chartmetric. These pieces deftly blend the rigor of data with qualitative analysis from some of the best minds in music storytelling, and range from short-form items on emerging artists to deep dives exploring worldwide audiences of specific genres.
THE RESULTS
Chartmetric saw a substantial increase in the blog’s readership, a shift helped along by widely shared articles about subjects including Rihanna’s Super Bowl performance, the rise of an Afrobeats superstar, Taylor Swift’s TikTok following, and the global spread of heavy metal.