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B2C Venues & Events Blog
THE PROJECT
Ticketmaster wanted to demonstrate to both consumers and partners that they aren't just a commerce platform, but superfans who crave live experiences and are—like us—in awe of athletes and entertainers. The company's needs included everything from SEO-driven artist bios and venue guides to high-touch editorial for its content marketing blog. Ticketmaster knew they needed grade-A copy to drive traffic and bolster their image.
THE SOLUTION
Third Bridge Creative assembled a team of writers capable of covering music, sports, theater, comedy, family events, city activity guides, and more. We built workflows that integrated into Ticketmaster’s internal processes, developed a pitch-and-delivery cadence, and provided the company with a single point of contact as well as seasoned writers who could gain access to high-profile sources.
THE RESULTS
An editorial studio that powered their blog marketing strategy in a simple, scalable fashion. In two-plus years, we delivered nearly 1,800 SEO-driven bios and city/venue guides, and nearly 300 blog posts including insider Q&As, concert teasers, and sports season overviews.