The Project

Ticketmaster wanted to demonstrate to both fans and partners that it was more than just a commerce platform—it was a group of superfans who are in awe of athletes and entertainers and know what it's like to crave the live experience. The company's needs included everything from SEO-driven artist bios and venue guides to high-touch editorial for its blog. Ticketmaster knew it needed A-list writers to drive traffic and bolster its image with key partners.

The Solution

Third Bridge Creative assembled a team of writers capable of covering music, sports, theater, comedy, family events, city activity guides, and more. We built workflows that integrated into Ticketmaster’s internal processes, developed a pitch-and-delivery cadence, and provided the company with a single point of contact as well as seasoned writers who could gain access to high-profile sources.

The Results

An editorial studio that powered their content strategy in a simple, scalable fashion. In two-plus years, we delivered nearly 1,800 SEO-driven bios and city/venue guides, and nearly 300 blog posts including insider Q&As, concert teasers, and sports season overviews.