TBC BLOG

Cultivating our team's passion for culture through insights, recommendations, and more.

Featured Posts

Sound Signal’s State of Trending Music Report for 2024/2025
Sound Signal

Sound Signal’s State of Trending Music Report for 2024/2025

Third Bridge Creative
Our latest trending music report spotlights the past year in music and offers insights for its future.
View Post
What Is Music Intelligence?
Insights

What Is Music Intelligence?

Third Bridge Creative
How humans and data collaborate to figure out what's happening—and about to happen.
View Post

latest Posts

Check out our expert Q&As, data-driven trend analyses, and staff recommendations

Lights, Camera, Barbie: The Summer’s Most Anticipated Soundtrack

Sound Signal
A star-studded soundtrack and iconic samples are contributing to the Hollywood blockbuster's musical success.

The Data Forensics of a Viral Trend

Insights
Music intelligence will help explain what led up to a particular moment, and what may come next.

TBC Video Mix: 6 Films About Going on the Run

TBC Selects
Sometimes you make bad choices. Here are a few movies that show what happens next.

Is the Soundtrack for The Idol Better Than the Series?

Sound Signal
The Weeknd's foray into televised drama may not be a resounding success, but the music is still great.

How Peter A. Berry Discovers New Music

TBC Selects
TBC's editorial project manager finds social media chatter and his music journalism connections to be rich sources for the rap sounds he's always loved.

Let's Talk

Do you have a project that would benefit from a world-class team of data analysts, pop culture writers, and marketing strategists? We’d love to hear from you.

Get in Touch