Our latest trending music report spotlights the past year in music and offers insights for its future.
We’re excited to unveil Sound Signal’s State of Trending Music Report for 2024/2025. This comprehensive, data-driven report spotlights the music and trends that captured last year’s biggest cultural moments, and how they’ll define the music industry’s future in the new year, and beyond.
Here are some of the report’s biggest takeaways:
The Year of High Stakes
It's a daunting landscape to be a new artist. They're competing with spirited statements by big-name stars, as well as the charm and comfort of nostalgia. Last year, in our inaugural year-end Trending Music Report, we found that emerging artists used short-form platforms as ground zero, meeting their audiences at the point of music discovery. Twelve months later, every musician understands the power of adapting a social-first model.
Online IRL
From accidental dance trends to headline-grabbing clashes, viral moments spilled into online discourse and became pop-culture phenomenons. Artists leveraged their internet popularity to connect with new audiences and redefine their narratives, while tracks from across genres dominated social feeds and playlists alike.
The Viral Revival
In a year marked by uncertainty, nostalgia proved to offer a comforting anchor for many. Viral short-form trends, TV/film syncs, and unexpected social campaigns brought past decades back into the spotlight as a way to reimagine the familiar within fresh cultural contexts. For audiences and the industry alike, revisiting catalog music continues to be both emotionally grounding and economically savvy, underscoring its enduring relevance in a rapidly changing landscape.
Music’s Industrial Revolution
Artificial intelligence pushed the boundaries of music creation, offering revolutionary possibilities while raising questions about its risks and implications. At the same time, industry giants like UMG dominated headlines with contentious disputes over platform policies, reflecting the growing friction between innovation and regulation. And across the world, artists found freedom outside of rigid major label structures.
Access the free, interactive report now to gain more insights into these topics and more!
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