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Audacy was looking to launch a new podcast franchise that dives deep into the musical histories of cities in its key markets. First up: Seattle, and the story of grunge.
We teamed with Osiris Media to script all four episodes of the Seattle installment. Third Bridge Creative interviewed over a dozen major players from grunge’s heyday, including Duff McKagan, Kim Thayil, Jerry Cantrell, and many others. The podcast used the audio from those interviews to tell the story of the birth of grunge.
Featuring voiceover narration based on our script and interviews with key players, "Breaking Waves: Seattle” went live in October 2021. The story unfolds over four installments, and serves as a template for future iterations of this franchise.