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Digital Radio Interstitials
THE PROJECT
Amazon Music wanted to speak directly to true fans of the genres represented in their DJ Mode suite of digital radio stations. They came to Third Bridge Creative to craft informational voiceover scripts, to be read by on-air talent, about the artists and songs played on the stream. They wanted a partner who could bring high-level music expertise, and also help shape the radio program's voice.
THE SOLUTION
TBC assembled our most plugged-in genre experts, populating the project with people who felt as passionate about the music as the audience Amazon was seeking. We established more than a dozen different categories of artist and song trivia, favoring those that would inspire conversation, and zeroed in on a voice that balanced personality with being in-the-know.
THE RESULTS
Amazon Music got the voiceover scripting support they were looking for. We created hundreds of interstitials for radio formats of varying lengths and use cases, tailored to speak to fans of the culture surrounding the music that they love, and designed to stay evergreen for up to six months.