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Amazon wanted to tell the story of the LGBTQ experience by creating a series of location-specific playlists composed of stories and music that highlighted important people and milestones in the movement’s history. Each story would be narrated by an LGBTQ icon. These vignettes would highlight events in countries including Mexico, Germany, France, Italy, and Brazil. They needed an editorial partner who could research and write these stories: more than 40 vignettes for eight countries.
Third Bridge Creative built a diverse, multilingual team, and researched and pitched the stories for each country's playlist. We then wrote and edited the scripts for each story, and paired each with a track that reflected the mood or theme of the story. We worked closely with the client team to ensure the voice and spirit of each script was exactly right.
This series went live in June 2021, to coincide with LGBTQ Pride. It features narration from Tegan, of Tegan and Sara; Kim Petras; Melissa Etheridge; and Christian Chávez, among others.