Let's Talk
Do you have a project that would benefit from a world-class team of data analysts, pop culture writers, and marketing strategists? We’d love to hear from you.
Get in Touch
Metadata Audit Tooling
THE PROJECT
A major audio streaming platform tasked us with identifying artists in need of short bios for their platform. The client needed to know which current bios existed and which of those needed updates. They wanted us to analyze the results in order to identify the greatest need based on key metrics.
THE SOLUTION
Using a wide array of data sources, including from multiple platforms, we extracted artist metadata and created custom algorithms to gather, sort, and analyze information and bio content for tens of thousands of artists. We then built metadata management tools for prioritizing artists based on weighting the most important data. We then synthesized the results into a focused, action-oriented monthly report.
THE RESULTS
Using our results, the platform was able to bring its bios offerings up to date, adding information about the most crucial emerging artists and ensuring that the descriptions for legacy artists included the most essential and current information.