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CEO Communications
THE PROJECT
After penning a comprehensive executive bio for a major label CEO, TBC's Label Services division became that person's go-to solution for all sorts of writing needs. In one such case, Grammy nominees had just been announced and several artists on the CEO's roster made the list. They asked us to draft congratulations letters from the exec to those artists—ASAP.
THE SOLUTION
We did just that, putting our best executive ghostwriter on the case, cherry-picking career highlights and recent successes to highlight, and striking a tone that balanced warmth with authority. We customized each of the handful of letters to ensure they were unique.
THE RESULTS
Best of all, from the client's perspective, we turned in fully edited copy within 2 hours of assignment. The CEO got exactly what they needed, and they got it at lightning speed.