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Original Editorial for Subscription Video
THE PROJECT
Shortly after launching, a major SVOD platform required ongoing editorial writing support across a variety of product features, including film synopses and TV recaps, talent biographies, sports coverage, promotional copy, and themed packages. This copy frequently needed to be assigned, written, and edited in under 24 hours to accommodate last-minute programming choices.
THE SOLUTION
We assembled a team of writers and editors with specific subject matter expertise in a variety of relevant areas, ranging from blockbusters to indie cinema, reality shows to prestige TV, and NBA games to curling competitions. We built editorial style guides and process workflows to support on-voice, fully QA’d copy at scale, with minimal turnaround time.
THE RESULTS
We've delivered copy for thousands of shows, programs, and events across countless genres and several sports, and our client now has a turnkey editorial solution at their disposal, able to support both last-minute requests as well as larger catalog initiatives.