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Radio Station Development & Branding
THE PROJECT
Sonos, a leading audio technology company, aimed to launch a proprietary radio station initiative. They sought to create a diverse and engaging content offering for their customer, with a collection of new station franchises in the US and abroad. This included overhauling some existing stations and creating a large collection of new stations and brands from the ground up.
THE SOLUTION
To meet their goals, our curation team collaborated closely with Sonos's internal teams to develop a comprehensive solution. We established a global curation team tasked with creating branded stations and curating high-quality curated playlists for new and existing franchises. Our team worked to ensure that each station reflected Sonos's brand identity while catering to diverse audience preferences across different regions.
THE RESULTS
This expanded radio station initiative resulted in a content offering of over 100 stations that are regularly maintained across territories. This yielded significant increases in user engagement and helped grow the Sonos Radio audience.