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Full-Service Playlist Curation
THE PROJECT
SoundCloud wanted a cleaner experience for new users and a means to showcase the artists most important to their platform, audience, and partners. Third Bridge Creative developed the initial content strategy and established both the team and the tools for discovering, organizing, and displaying priority content within SoundCloud.
THE SOLUTION
Working off of the launch strategy we helped design, TBC recruited a team of best-in-class music experts to curate playlists, evaluate content, and provide consulting services for SoundCloud. Curators from Third Bridge Creative would oversee regularly updated franchise playlists and provide the platform with valuable intelligence on emerging artists, sounds, and scenes.
THE RESULTS
A whole new SoundCloud. Numerous press pickups. Millions of monthly listeners. We created over 350 branded playlist franchises in the first year alone. Music scenes identified by TBC curators have become important for the platform’s content marketing. Key releases and partner priorities are evaluated and playlisted soon after they go live each week.