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Deep Catalog Playlist Curation
THE PROJECT
In order to increase listener engagement and retention, this major DSP needed a reliable vendor for catalog curation at a massive scale. Their goal was to create hundreds of genre, theme, and artist-based franchise playlists, and to update these franchises on a weekly, biweekly, monthly, or quarterly basis. Many of these franchises focused on niche or deep catalog content, and required a highly specialized team of music experts.
THE SOLUTION
After a consulting period to develop the content strategy, touchstones, style guide, workflow, and tool requirements, Third Bridge Creative assembled and deployed a global team of music experts and built a set of customized tools to scale, manage, curate, update, and deliver hundreds of playlists monthly.
THE RESULTS
A rich catalog of hundreds of original playlists hand-curated for the client’s user base, updated regularly by a global team of genre experts.