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Do you have a project that would benefit from a world-class team of data analysts, pop culture writers, and marketing strategists? We’d love to hear from you.
Get in TouchIn order to increase listener engagement and retention, this major DSP needed a reliable vendor for catalog curation at a massive scale. Their goal was to create hundreds of genre, theme, and artist-based franchise playlists, and to update these franchises on a weekly, biweekly, monthly, or quarterly basis. Many of these franchises focused on niche or deep catalog content, and required a highly specialized team of music experts.
After a consulting period to develop the content strategy, touchstones, style guide, workflow, and tool requirements, Third Bridge Creative assembled and deployed a global team of music experts and built a set of customized tools to scale, manage, curate, update, and deliver hundreds of playlists monthly.
A rich catalog of hundreds of original playlists hand-curated for the client’s user base, updated regularly by a global team of genre experts.
Do you have a project that would benefit from a world-class team of data analysts, pop culture writers, and marketing strategists? We’d love to hear from you.
Get in Touch