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TBC BLOG
Cultivating our team's passion for culture through insights, recommendations, and more.
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Sound Signal
Sound Signal’s State of Trending Music Report for 2024/2025
Third Bridge Creative
Our latest trending music report spotlights the past year in music and offers insights for its future.
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Insights
What Is Music Intelligence?
Third Bridge Creative
How humans and data collaborate to figure out what's happening—and about to happen.
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Check out our expert Q&As, data-driven trend analyses, and staff recommendations
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André 3000 Is Embracing the Pivot
Sound Signal
The OutKast rapper's new album shows a musical side of him that has always been in plain sight.
Is Disney Still Capable of Making 'Good' Villains?
Sound Signal
The studio's newest evil-doing anthem is gaining traction for not-so-good reasons.
Crazy in Love: The Blueface Effect
Sound Signal
The rapper is playing on his romantic drama in an attempt to drum up new listeners.
Hannah Diamond’s Most Vulnerable Album Was Written by ChatGPT
Sound Signal
The hyperpop artists is using AI as a tool as an extension of her creative work.
Can the “Tube Girl” Help Ayesha Erotica Make a Comeback?
Sound Signal
We examine how two creators from different corners of internet fame made an unexpected collaboration.
Can K-Pop Build a "Global Girl Group" on Dream Academy?
Sound Signal
K-pop's growing globalization is coming full swing.
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