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TBC BLOG
Cultivating our team's passion for culture through insights, recommendations, and more.
Featured Posts
Sound Signal
Sound Signal’s State of Trending Music Report for 2024/2025
Third Bridge Creative
Our latest trending music report spotlights the past year in music and offers insights for its future.
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Insights
What Is Music Intelligence?
Third Bridge Creative
How humans and data collaborate to figure out what's happening—and about to happen.
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Check out our expert Q&As, data-driven trend analyses, and staff recommendations
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Playlists for Life: Wandering
TBC Selects
TBC’s Senior Producer crafts a sonic tapestry for aimless enjoyment.
Not Demure, Not Very Mindful
Sound Signal
AI generative music is at the heart of a landmark criminal case—and a viral TikTok trend.
When In Doubt, Reminisce
Sound Signal
Key music syncs in the summer's biggest blockbusters are driving nostalgic hits up the charts.
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Playlists for Life: Songs For My Teenage Self
TBC Selects
Our Producer pulls together a ferocious mix that her younger self would love.
Pakistan Is Inching Closer to Global Pop Domination
Sound Signal
Analyzing the breakout global success of Pakistan's "Piya Piya Calling."
Glenn McDonald on the Magic Power of Music and Data
Guidance
Spotify’s former "Data Alchemist" chats with us about the reflections on music algorithms that inspired his new book.
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