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Cultivating our team's passion for culture through insights, recommendations, and more.
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Sound Signal
Sound Signal’s State of Trending Music Report for 2024/2025
Third Bridge Creative
Our latest trending music report spotlights the past year in music and offers insights for its future.
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Insights
What Is Music Intelligence?
Third Bridge Creative
How humans and data collaborate to figure out what's happening—and about to happen.
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Check out our expert Q&As, data-driven trend analyses, and staff recommendations
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Is "Indie Sleaze" Really Back?
Sound Signal
The Sound Signal team investigates the return of a popular Y2K genre.

How Hannah Elliott Discovers New Music
TBC Selects
TBC's senior producer takes a treasure-hunt approach to finding the K-indie sounds she loves.

Staff Mix No. 4: Stepping Over Petals
TBC Selects
A playlist celebrating Japanese artists from the ’70s to the present, via tracks that embody the transition from spring to summer.

Jocelyn Brown on the Sweet Spot Between Knowledge and Intuition
Guidance
Being a music supervisor requires a profound fluency in a huge array of sounds—but also an understanding of how people will respond to them.

Sofia Coppola Is Soundtracking Sadness Online
Sound Signal
Her moody aesthetic finds common ground with the more melancholy tendencies of Gen Z.

How to Build a Fans-First Music Service
Guidance
Seasoned product manager Jon Maples discusses the necessity of getting past your own biases, plus how to tell when a tech trend lives up to the hype.
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