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Chartmetric
Music analytics company Chartmetric wanted to expand the reach of its services by enlisting expert writers to highlight trends through the lens of data. They saw their blog as both a powerful content marketing opportunity and a tool for sharing valuable user education with their existing client base, and needed a steady stream of high-quality articles to help it fulfill its potential.
Third Bridge enlisted contributors from its deep roster of top-tier journalists to create articles for Chartmetric. These pieces deftly blended the rigor of data with qualitative analysis from some of the best minds in music storytelling, and ranged from short-form items on emerging artists to in-depth deep dives exploring worldwide audiences for specific genres.
Widely shared articles about subjects including Rihanna’s Super Bowl performance, the rise of an Afrobeats superstar, the TikTok following of Taylor Swift, and the global spread of heavy metal helped fuel a substantial increase in the blog’s readership.
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