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Site-Based Experiential Curation
THE PROJECT
Redwoods & Records is a community of nature and music enthusiasts who provide hiking soundtracks for the redwood trails of Northern California. Ultimately, they hope that their curated experiences will create awareness, foster appreciation, and drive donations to organizations devoted to preserving these fragile ecosystems.
THE SOLUTION
Third Bridge Creative developed a content strategy and curated playlists that were core to Redwoods & Records' offering. In order to scale this over more than 100 trails, we first created a taxonomy of trail types—old growth, steep inclines, etc.—along with situational variables: morning, sunny-day hikes, and so on. Next, we unleashed our music experts.
THE RESULTS
We built trail-specific playlists for dozens of trails throughout the region, and created a model for scaling this approach to trail systems around the US—and potentially even the world.