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Amazon Latin was looking for a bite-sized video franchise that would promote new releases and that could be produced with minimal artist participation.
We pitched the idea of a visualized liner-notes series, which became Notas Del Estudio. Using an audio-only artist interview as source material, the franchise is entirely animated; each video functions as an album trailer, giving viewers a fun, visually driven way to learn about an artist’s new release in less than two minutes.
We built a turnkey franchise that’s adaptable to any new release, and launched with an episode featuring the band Bomba Estéreo, which received over 600K views on Amazon Music’s YouTube channel and was promoted throughout the company's app ecosystem.