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StubHub was piloting a new initiative focused on creating editorial city guides. The guides would help locals discover hidden gems for dining, shopping, and entertainment. The client wanted to create an original video franchise that exemplified the goals of this initiative and that could be shot in a number of US cities.
Third Bridge Creative pitched “Through My Eyes,” a short video series that featured local musicians taking viewers on a tour through some of their favorite spots. Each episode would be three minutes long, and the franchise could be templated so it could be produced by local crews throughout the country.
We produced six episodes of this franchise, starring local musicians in the Bay Area. We developed and designed all series branding, and each episode featured drone photography and artist interviews. We also worked directly with labels to secure music clearances for each of the artists featured.