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The Amazon team wanted to launch a new video franchise—Anatomía de un Hit—as part of its Latin Music genre reboot. The company needed a video partner to develop and execute a repeatable franchise concept based on this idea.
Third Bridge Creative pitched a concept based around exploring the four key components of a hit song: talent; songwriting; context; X-Factor. The series would feature multiple artist interviews intercut with original animation.
With a fully bilingual team and our in-house Latin Music expertise, we developed and executed this brand-new franchise. The first episode featuring Latin Music superstar Sech received over 300K views, and we followed it with an episode about regional Mexican hitmakers Banda MS, in a video featuring cameos from Snoop Dog and Becky G.