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Star-Studded Animated Video Franchise
THE PROJECT
As part of an ambitious Latin music genre reboot, the Amazon Music team wanted to launch a new creative video franchise that came to be dubbed Anatomía de un Hit. The company needed a video partner to develop and execute a repeatable franchise concept based on this idea.
THE SOLUTION
Third Bridge Creative pitched a video production concept based around exploring the four key components of a hit song: talent, songwriting, context, and x-factor. The series would feature multiple artist interviews intercut with original animation.
THE RESULTS
With a fully bilingual team and our in-house music expertise, we developed and executed this brand new franchise. The first episode, featuring Panamanian reggaeton superstar Sech, received over 300K views, and we followed it with an episode about regional Mexican hitmakers Banda MS featuring cameos from Snoop Dogg and Becky G.