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B2C Content Marketing


Spotify for Podcasters, Spotify for Artists

The Project

Spotify needed to communicate the power of its platform to the artist and podcasting communities. The company sought an end-to-end editorial solution for its blogs that would include a team of subject matter experts who could speak to the creator communities' interests and needs.

The Solution

We assembled a team of strategists, writers, and content producers to support a diverse set of goals across multiple Spotify editorial properties. We collaborated on a strategy and developed an editorial calendar that enabled us to satisfy the client's need for a weekly cadence of fresh stories tailored for these creator communities. We crafted original style guides, developed editorial franchises, and maintained a pitch-and-assign process that kept the blog's content fresh and timely.

The Results

After one year of working with Third Bridge, Spotify for Artists measured an 18 point uptick in Artist Sentiment score among artists who engaged with our content, setting a model for how the service can engage with its creator community and drive positive sentiment.

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