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To build a one-of-a-kind music site that engaged fans by orienting pieces of written content around a playlist. The goal was to bridge the gap between music consumption and music editorial. Bonus: We created a music marketing channel for label and brand partnerships.
Launched in 2017, The Dowsers published hundreds of articles focused on genres, scenes, artists, and trends with each article accompanied by a unique playlist curated to the theme of that article.
Our playlists gathered tens of thousands of followers on Spotify and on social media. We also hosted sponsored content packages for Rhino, Craft Recordings, Mutek, and Gimme Radio.