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On-line Radio Curation and Production



The Project

In 2020, Sonos launched a proprietary radio-station initiative as a way to drive engagement with their core speaker products and develop a revenue stream via subscriptions. In 2021, they sought to scale the program, adding dozens of new stations across 4 territories, overhauling existing stations, and updating their popular offerings.

The Solution

Third Bridge Creative assembled a team of music curators, content producers, audio engineers, and voiceover artists. We developed a pitch process for recommending new stations using existing engagement data and a category taxonomy, as well as a metrics-driven approach updating and auditing all stations. We then scaled this approach to support an ex-US launch.

The Results

Six months into its partnership with Third Bridge Creative, Sonos marked a 35% uptick in overall station engagement across the board.

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