Data-Driven Visual Storytelling



The Project was looking for ways to leverage its enormous database of sample sources to create content for social media promotions.

The Solution

We built a team of writers and graphic designers, and created a series of data visualizations that highlighted the genres, years and artists that Kanye sampled.

The Results

In addition to the primary data visualization, we created dozens of smaller graphical nuggets, and designed a promotion strategy to distribute this content across social media over the course of a month-long promotional campaign to drive traffic to the client’s site.

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