B2C Content Marketing

Client

Gimme Radio

The Project

Gimme Radio was launching its free live radio service, and they wanted to pre-seed their live community chat feature with thousands of informational blurbs, written with the authority (and lingo) of real-deal metal fans.

The Solution

Third Bridge Creative assembled a team of metal experts and delivered 5,000 heavy-hitting blurbs that were written in the language that would hold this target audience's attention.

The Results

Gimm Radio is now a vibrant community of metalhead subscribers, all chatting away.

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